Students Can Choose Countries Other Than the US or UK for Higher Education

Utrecht University, Netherlands is ranked at 86th position by education advisory Times Higher Education (THE) World University Rankings, 2017. Apart from being affordable, the campus is an abode for students all around the world.

Phil Baty, World University Ranking Editor at Times Higher Education, said that cities such as Utrecht, Cape Town of Africa and Daejeon of South Korea have varsities in the Top 100 and this shows about the options students have. Though the rankings are topped by the US and UK but there are countries from Asia and Europe on the list also.

The Asian and European countries include Universities from Germany, Sweden, Belgium, Japan, South Korea, Switzerland and Finland. The University of Hong Kong is ranked at 43th position, Korea Advanced Institute of Science and Technology (KAIST) in South Korea is at 89th position and University of Cape Town in South Africa at 148th position among the top 150 universities on the list.

RSS Mani, Vice President of Institutional Development at the ITM Group of Institutions, said that environmental location of the university should not matter much. Rather students shall be more concerned about whether the university is reliable, the courses it offers, whether the country is immune to political issues and whether the students can adapt properly or not.

According to Education Consultants, the courses in Sweden are very well-planned and faculty is also of good quality.

Sweden has five globally acclaimed universities with a huge strength of foreign students. Karolinska Institute in Stockholm is ranked 28th by Times Higher Education ranking. It has ample scope for research, English courses and many students across the world.

According to a consultancy service, if a student wants to learn subjects like Genetics, Molecular Biology or Agricultural Engineering, Finland is a place to be. It offers an eighteen month work permit after completion of the course, trouble-free immigration policies and a better shared culture. The University of Helsinki, Finland is ranked at 91th position on the Times Higher Education list.

Chris Parr, Digital and Communities Editor at Times Higher Education World University Rankings stated that Hong Kong has six of the universities in the top 500 Times Higher Education ranking list and most of the university courses are taught in English and the universities have well-built associations with the employers which makes getting a job easy after completion of the degree.

According to an online counseling firm, China provides good job prospects to foreign students in Multinational Companies (MNCs).

For students who are interested in making a career in the field of photography or graphic design, Poland is the ultimate destination. The courses are taught by well-acclaimed professionals around the globe and the courses are affordable also

South Korea is the place for IT courses and jobs. Though the cost of tuition may be relatively low and the scholarship programmes are easy to avail but cost of living is expensive in some of the European countries. Looking for low-cost lodging in Stockholm takes time.

The Times Higher Education Editor highlighted the fact that most of the universities are still in the run of etablishing their status globally. Employers are thoughtful to a degree from a renowned institution in a country which is known for its high- quality education like the US or UK than they would do to a degree from a university that possibly they might have not heard of earlier.

Experts say that because of smaller Indian student communities in the unusual countries, one might feel like a stranger especially if English is not their first language. Initially understanding new culture is difficult but gradually one gets adapted to it.

Online Stats Affect Higher Education Marketing

Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics.

Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school’s acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the difference between a tweet and a status update, but may still be willing to approve Twitter accounts for all admission counselors because there are more than 30 million tweets on Twitter per day.

Obviously, the statistics regarding online usage make a compelling argument for online marketing for education. However, even when an institution of higher education knows the statistics and has the desire to go online in a marketing effort, most lack the technological and marketing expertise to do so. Fortunately, there are companies that specialize in online marketing for higher education. These companies keep up with technology in higher education so that they can offer colleges and universities innovative online marketing campaigns. Such online marketing utilizes all aspects of the Internet to target marketing efforts to the precise demographic a college or university is trying to reach. Whether it is incorporating a Facebook page or utilizing SEO techniques, marketing campaigns can be specifically designed to increase a school’s presence online and to attract students interested in pursuing higher education.

Whether an institution of higher education wants a marketing campaign to increase overall recruitment numbers or wants to market for a specific program area, online marketing provides the greatest opportunity to reach a target audience. The statistics demonstrate that most prospective students will get the majority of their information online. If online is where the majority of a target audience can be found, then online is where marketing efforts for education should be focused.

Non-boundary Governance of Entrepreneurship Education within Higher Education

Introduction

The focus of entrepreneurship and innovation education and research at institutions of higher education ipso facto implies a wish to enhance the quality of graduate and post-graduate business venturing prospects as well as business know-how in the normally pre-entrepreneurial stage. This should happen within a sense-making framework that integrates the research and education agenda for graduate entrepreneurship. Further, an entrepreneurship and innovation education and research approach should be followed that guide the content of the competitive landscape in which the prospective entrepreneur will function and not lag behind and thereby looses its relevance.

Of particular importance to entrepreneurial education lies the ability of institutions of higher education to shift and circulate information and technologies across faculties despite different academic disciplines, professional codes, and academic language that act as academic venture boundaries. These boundaries frustrate the need to integrate entrepreneurship education throughout a higher education institution, thus inhibiting the smooth functioning of entrepreneurial education. Thus, a need exists to overcome these barriers by amalgamating the various faculties socially across faculties whereby entrepreneurial educators could play “bridging roles” by acting as “boundary spanners” between faculties and forming close cohesive networks through the whole institution. This will enable educators in entrepreneurial higher education to link otherwise unconnected faculties to facilitate the development of unique knowledge and access to special knowledge and opportunities. This create an advantage over the traditional structural design where educators were only part of a specific faculty cohesive group.

In the new economy, technology and knowledge production on which it is based, have become an intrinsic part of the economy. As a result, it may be envisaged that education and research in institutions of higher education will need to support the whole technology development process, which also include the process of innovation. In this regard, it may be more appropriate to develop education and research policies that addresses the whole technology-innovation chain instead of merely the research-development chain, as the research-innovation chain involves taking ideas, turning them into technologies and taking these, through research and development, out of the laboratory and proving them in real-world situations.

Purpose

The aim of this paper is to propose an educational governance framework for entrepreneurship and innovation at institutions of higher education to foster the upgrading of entrepreneurial competencies in students whilst preserving the traditional academic competencies of students and the provision of unique entrepreneurial opportunities to students to perform entrepreneurial tasks.

Non-boundary governance

Firstly, with regards to the governance of entrepreneurship education at higher education institutions it is proposed that it should be managed by an “inter-faculty-inter-industry committee” (boundary-spanning leadership is provided) in order to achieve a greater measure of integration (common building blocks is created) in terms of generic entrepreneurial skills requirements that cross over academic disciplines, whilst simultaneously making provision for the unique disciplinary requirements and needs of specific disciplines. This implies a shift away from the traditional independent faculty approach (functional myopia) which lacks commonly shared interests that is adopted by most universities and substituting it for a new re-configured structure able to create entrepreneurial value through a holistic, yet focussed approach (integrated birds eye view) among various faculties. This largely represents the antithesis of the traditional academic governance approach followed at the majority of institutions of higher education. However, it is considered necessary, as it is able to strike out higher potential for entrepreneurship and innovation directions through the whole academic supply chain. In essence a virtual horizontal department – operating on the basis of value chains – is created, without necessarily increasing the staff operational cost to the institution. Creating a virtual horizontal department will ensure that all employees (lecturing staff) interpret the market signals better, and ensure that customer and entrepreneurial concerns become known to all faculties, regardless of their function in the university leading to a better customer focus. By establishing an inter-faculty-inter-industry committee, opportunity is created for healthy and critical curriculum content debate (knowledge interaction), whilst module developers become better informed on borderline subjects and aspects. Even more essential is the protection that will be provided to ensure that the disciplinary, inter-disciplinary and trans-disciplinary entrepreneurship field of study is not vulnerable to the “tactic of isolation” by claiming academic ownership in one faculty.

Secondly, entrepreneurship and innovation cannot flourish within institutional isolation. Cross-fertilisation of national and international academic and industry business networks is required not only to build leading edge relevant curriculum content, but also to keep up to date with the dynamics in the field. In this regard it would be important to create entrepreneurial knowledge champions in each of the faculties, whilst still operating under the academic guidance of an Entrepreneurial Centre of Excellence that could coordinate all activities and ensure proper co-operation between faculties. In essence, the Entrepreneurial Centre of Excellence’s focus is to orchestrate the entrepreneurial functions in all the faculties. This will further ensure that the “big divide” in entrepreneurial education between faculties is largely eliminated. With regard to its functions within the institution the Entrepreneurial Centre of Excellence’s role could be to:

·Establish an operating and repertoire-building entrepreneurship and innovation education framework and technique approach applying to real-time methodologies;

·Facilitate new entrepreneurial and innovation horizons for the institution through the diffusion of new information, the establishment of dialogue processes, and the exploration of new required dynamic capabilities;

·Build entrepreneurial talent for intellectual entrepreneurship leadership; and

·Establish bonding entrepreneurial networks that form the nucleus of the core of the university’s entrepreneurial value system through web-connectivity, conferences and seminars, mobilising critical mass of people for innovation and the management of Memorandums of Understanding.

Conclusion

This paper emphasised the need to create governance mechanisms that could properly address the disciplinary, interdisciplinary and trans-disciplinary nature of entrepreneurial education in higher education institutions. It proposed the establishment of a joint-responsibility structure able to span the entrepreneurial holes in institutions of higher education whilst receiving guidance from a centrally Centre of Excellence that could coordinate all entrepreneurial education and ensure cooperation by all academic faculties. Implementation of these proposals could be done at minimum cost to the institution.

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