What Is a Higher Education?

There exists confusion about the meaning of higher education. To some, it purely meant as an education which can earn a college degree. To others, it’s pursuing an education and attending it voluntarily. Usually, higher education means a post-secondary education.

However, the meaning of education varies from other countries. Countries around the world, but not all, have a mandatory education which is the same with what an individual may obtain from a U.S. high school. Other countries only have few public educations accessible or have none at all. Oftentimes, education has only been offered to the privileged class in lieu to everybody. It has not been mandatory in several countries to study in high school and a number of these countries restrict public school education at a very tender age.

In its true essence, an education could really have an extensive definition. In the U.S. and in most European countries, it has been understood as a post-secondary education which is sustained in a voluntary attendance. It is either studying in a university, or gaining a training program in a vocational or technical school, or obtaining a certification course in a community college. Thus, either an individual pursues earning a licensed or certified degree; one normally undergoes a higher education training program from any of these learning institutions. In fact, completing a secondary education or having a high school diploma is not even necessary for a few vocational and technical schools.

Another education is indeed rarely mandatory. It is not compulsory for everybody to take up college courses or technical training in a vocational school and only a handful of countries enact higher education as compulsory. Nevertheless, a lot of people realize that they are not appropriately educated or trained to become part of the employed sector if they don’t have the added skills and knowledge that a higher education provides. Therefore, this is a motivation and a desirable want for an individual when and where to start.

There is somehow a distinction for several high schools offering an Advanced Placement (AP) program. One is that, the program may be undertaken by the most able of students with a good grasp in studying and learning. And, once they hurdle the necessary tests, they will be eligible to earn credits for college. Actually, these students are undertaking their lower degree of education through obtaining a diploma while they have already been commencing to study and learn in a level of higher education.

Online Stats Affect Higher Education Marketing

Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics.

Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school’s acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the difference between a tweet and a status update, but may still be willing to approve Twitter accounts for all admission counselors because there are more than 30 million tweets on Twitter per day.

Obviously, the statistics regarding online usage make a compelling argument for online marketing for education. However, even when an institution of higher education knows the statistics and has the desire to go online in a marketing effort, most lack the technological and marketing expertise to do so. Fortunately, there are companies that specialize in online marketing for higher education. These companies keep up with technology in higher education so that they can offer colleges and universities innovative online marketing campaigns. Such online marketing utilizes all aspects of the Internet to target marketing efforts to the precise demographic a college or university is trying to reach. Whether it is incorporating a Facebook page or utilizing SEO techniques, marketing campaigns can be specifically designed to increase a school’s presence online and to attract students interested in pursuing higher education.

Whether an institution of higher education wants a marketing campaign to increase overall recruitment numbers or wants to market for a specific program area, online marketing provides the greatest opportunity to reach a target audience. The statistics demonstrate that most prospective students will get the majority of their information online. If online is where the majority of a target audience can be found, then online is where marketing efforts for education should be focused.

Managing Budget With the Balanced Scorecard in Higher Education

We all know how important money is in putting up a business. This is also true when it comes to schools. The structure of the school’s building and the salaries of the instructors are just some of the things that one will have to worry about when financing an educational institution. In addition, you can use the cash that you have earned to further improve your organization. Now, when managing he budget of your institution especially for the colleges and universities, you can get help when you use the balanced scorecard in higher education.

When utilizing the balanced scorecard in higher education, you will need to perform three actions in order for you to maximize its capacities. The first thing that you have to do is to establish the goals that you would like to achieve or set our focus. Ask yourself: what it is that you want to attain in few years’ time or what would you like your organization to become after two years or so? These questions will lead you to determining your main focus in governing the institution.

Most superiors would like to gain increase in the numbers of students who graduate from their school each year while others want to focus on the growth in scholarships that they fund with private money. There are also others that target the decrease in financial obligations within most of the campuses. Whatever your goals are, you should be able to clearly define them so that you can determine how you can achieve them.

The next step is to provide a strategic plan that contains the actions that you need to perform in order to complete the goals. For instance, if your main objective is to be able to be able to encourage more students to study at your campus, you should be able to attract and sustain a high quality education environment for them. Aside from that, there should be a diverse student body that will represent the learners in various campuses in addition to the assurance that the students are provided with satisfying experience in acquiring education.

Lastly, you should be able to monitor the results that are displayed in the college BSC. Bear in mind that the balanced scorecard in higher education is not only for checking the behavior of the students or the finances of your organization but also the faculty members and how well the tasks are performed. Continuous improvement is also one of the goals here even in budget issues. This is because what happens now with the finances of the company can greatly affect what will happen tomorrow. This is why there is what we call the kaizen university which can be used together with the balanced scorecard in higher education.

Budgeting can be difficult since you have to think about the programs, the faculty members, the students and the entire school. But with the aid of the balanced scorecard in higher education, you can surely manage the situation from the number of accredited programs to the quality of the education system.